The market practices of farmers and the system established by the government is not converging anywhere. The government infrastructures and practices are fit to larger farmers and the small and marginal farmers largely depend on the agents and brokers due to low quantity of products. There is a need for collectivisation of products and the understanding on the market for the small producers. Along with this, consumer need and demand has to be understood by the farmers for deciding their crop and quality of production. Hence, thorough knowledge on the customer food safety, environmental protection and the market should be developed and integrated as the component of the production.